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The “Wicked Fresh” Difference

The standout feature here is Licorice Root Extract. While most toothpastes just mask odor with mint, Tom’s uses this extract to inhibit the bacteria that cause bad breath in the first place. It’s a functional approach: stop the odor before it starts, so your breath stays fresh long after you finish brushing.​

Flavor Profile: Spearmint Ice

Don’t let the “natural” tag fool you—this flavor is bold. Spearmint Ice is designed to be powerful and cooling, much stronger than their mild “Whole Care” mints. It uses natural spearmint oils to deliver a sharp, invigorating blast that wakes up your mouth, satisfying users who crave that deep “clean” sensation.​

Core Benefits

• Cavity Defense: It contains fluoride (sodium monofluorophosphate) to strengthen enamel and fight decay.​

• Clean Ingredients: You get the power of a strong toothpaste without artificial dyes, sweeteners, or preservatives. It’s vegan, gluten‑free, and cruelty‑free.​

• Daily Driver: The 4 oz tube is a standard size perfect for your morning and night routine.​

Bottom Line: If you’ve tried natural toothpastes before and found them too weak or “herbal,” this is the one to switch to. It hits hard on freshness while keeping the ingredient list clean.