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Deep clean and natural whitening
This formula uses a combination of hydrated silica and plant‑based cleansers (like sodium lauryl sulfate derived from vegetable oils) to physically remove surface stains and plaque. The “Deep Clean” action is intended to reach and clean hard‑to‑access areas, helping to restore the natural whiteness of teeth without chemical bleaching agents. -
Enamel safe and low sensitivity
Because it relies on gentle polishing rather than aggressive abrasives or peroxide, Whiten Plus is safe for daily use on tooth enamel. It is specifically formulated to whiten without causing sensitivity, addressing a common concern for people who want brighter teeth but find standard whitening products painful. -
Fluoride anticavity protection
The toothpaste contains sodium fluoride (0.24%) to help prevent cavities and strengthen enamel, ensuring that users get essential oral health benefits alongside cosmetic whitening. Regular brushing helps remineralize weak spots and keeps teeth strong against decay. -
Natural peppermint flavor
The Peppermint flavor is derived from natural mint oils, providing a crisp, cooling taste that freshens breath effectively. There are no artificial flavors, artificial sweeteners (like aspartame or saccharin), or synthetic dyes in the formula. -
Responsible and natural profile
Tom’s of Maine ensures this product contains no artificial preservatives, colors, or flavors, and it is gluten free, vegan, and not tested on animals. The 4.0 oz tube is recyclable through Tom’s recycling partnerships (or curbside where accepted), consistent with the brand’s commitment to sustainability and natural personal care.

