Tom’s of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste, Natural Whitening Toothpaste with Coconut Oil and Plant-Based Cleansers, Whitens Without Causing Sensitivity, Gentle Mint, 4.0 Oz
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Tom’s of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste, Natural Whitening Toothpaste with Coconut Oil and Plant-Based Cleansers, Whitens Without Causing Sensitivity, Gentle Mint, 4.0 Oz

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Whitening and stain prevention

This Whiten+ formula is clinically shown to remove up to 95% of surface stains after two weeks of twice‑daily brushing, leading to a visibly whiter, brighter smile. In addition to lifting existing discoloration, it is also shown to help prevent new stains from forming, supporting more consistent whiteness over time when used regularly. The whitening effect comes from naturally derived mineral “micro‑polishers” and gentle cleansers rather than harsh bleaching chemistry, which is why it is marketed as safe for enamel and sensitivity‑prone teeth.​

Key ingredients and how they work

The base of the toothpaste contains water, sorbitol, hydrated silica, and glycerin, which create a smooth, spreadable paste and provide the mild abrasivity needed for stain removal. Xylitol adds a touch of sweetness and helps support a healthier oral environment by reducing the ability of certain bacteria to adhere to teeth. Plant‑based surfactants lauryl glucoside and disodium cocoyl glutamate act as cleansers and foaming agents, distributing the active polishing particles around the mouth without relying on sodium lauryl sulfate (SLS).​

Coconut oil (Cocos nucifera oil) is included to complement the cleaning action and align the formula with oil‑based, naturally inspired oral care trends. Mild alkalizing and cleansing support comes from sodium bicarbonate (baking soda) and tetrasodium pyrophosphate, which assist with stain control and plaque disruption. Stevia (rebaudioside A) is used as a natural high‑intensity sweetener, avoiding artificial sweeteners.​

Gentle mint flavor and sensory experience

The Gentle Mint flavor is built on peppermint oil blended with other natural flavor components, creating a cool but not overly sharp mint profile. This makes the paste comfortable for everyday use, including for people who find very strong mint pastes too intense. The foaming level is moderate, giving a familiar brushing experience while staying in line with Tom’s of Maine’s “natural” positioning.​

Free‑from profile and brand values

This toothpaste is fluoride free, aimed at adults who prefer whitening and stain control without fluoride as part of their routine. It contains no peroxide, SLS, artificial flavors, or artificial dyes, and is not tested on animals, making it suitable for vegans and those seeking cruelty‑free oral care. Tom’s of Maine is a Certified B Corp, and this product uses the brand’s recyclable #2 HDPE tube, which can typically go in curbside recycling where accepted.​

Daily use and results

Used twice daily for about two minutes, Whiten Plus Coconut Oil Fluoride Free Toothpaste is intended to gradually brighten teeth, remove everyday stains, and keep new discoloration from building up. Because the whitening agents are mechanical and mineral‑based rather than peroxide‑based, the product is positioned as a good option for people who want whiter teeth without added sensitivity or chemical bleaching.