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1. Antiplaque and whitening benefits
   This toothpaste is formulated to reduce plaque and help prevent tartar buildup when used regularly, thanks to its antiplaque mineral system. Mild abrasives such as calcium carbonate and hydrated silica polish away surface stains from coffee, tea, and food, contributing to a brighter, whiter smile over time.​

2. Fluoride-free, naturally derived formula
   The Fennel version is completely fluoride free, aimed at adults who prefer a natural toothpaste focused on tartar and stain control rather than cavity fluoride treatment. Key ingredients include calcium carbonate, glycerin, water, hydrated silica, xylitol, sodium lauryl sulfate, xanthan gum, benzyl alcohol, and natural flavor components like fennel oil and other herbal flavors.​

3. Distinctive fennel flavor
   Instead of mint, this toothpaste uses natural fennel oil and related plant flavors to create a sweet, licorice‑like taste that many users find smoother and less intense than strong mint. The herbal fennel flavor freshens breath while offering a unique alternative for those sensitive to menthol or simply bored with conventional mint pastes.​

4. Free from artificial additives and cruelty
   This natural toothpaste contains no artificial sweeteners, no artificial preservatives, no artificial colors, and no artificial flavors, relying instead on ingredients derived from nature. It is vegan and not tested on animals, reflecting Tom’s of Maine’s broader commitment to cruelty‑free, responsible personal‑care products and recyclable tubes where accepted.​

5. 5.5 oz 2-pack and daily routine
   Each tube holds 5.5 oz of paste; this 2‑pack is convenient for multi‑bathroom households or extended use with a preferred fluoride‑free formula. Used for about two minutes, at least twice a day, this antiplaque and whitening fennel toothpaste is intended to keep teeth feeling smoother, reduce tartar buildup, gently brighten the smile, and leave a distinctive fennel‑fresh aftertaste.