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1. Antiplaque & whitening focus
   This fluoride‑free spearmint gel is formulated to whiten teeth and help prevent tartar buildup when used regularly, thanks to mild polishing agents that remove surface stains and plaque film. With consistent twice‑daily brushing, it supports smoother tooth surfaces that are less prone to new plaque accumulation and helps maintain a brighter, cleaner‑looking smile.​

2. Fluoride-free, naturally derived ingredients
   The formula is completely fluoride free and built around water, sorbitol, hydrated silica, glycerin, and xylitol, which together create a smooth gel that cleans and polishes without harsh abrasives. It uses sodium lauryl sulfate for foaming, plus natural flavor, xanthan gum, benzyl alcohol, and carrageenan, all sourced and derived to meet Tom’s of Maine’s natural standards.​

3. Spearmint gel taste & texture
   Unlike opaque pastes, this is a clear gel that spreads easily over the teeth and creates a refreshing foam as you brush. The spearmint flavor is described as a crisp, refreshing mint that freshens breath every time you brush without being overly sharp or spicy.​

4. Free-from claims and ethical profile
   This toothpaste gel is free from artificial flavors, sweeteners, and dyes, so the taste and appearance come from natural sources rather than synthetic additives. It is labeled vegan, gluten free, and halal, has not been tested on animals, and carries Tom’s of Maine’s broader commitments to cruelty‑free products and responsible packaging such as recyclable tubes and paperboard.​

5. 3-pack value and daily use
   The product bundle includes three 4.0 oz tubes, making it convenient to stock multiple bathrooms or extend the time between reorders. Used for about two minutes, twice a day, this fluoride‑free antiplaque and whitening gel is intended to provide ongoing plaque control, gentle stain removal, and fresh spearmint breath as part of a natural, vegan oral‑care routine.