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Kids Toothpaste
Oral Care
Kids Toothbrushes
Bathtime
Safe to Swallow
The biggest selling point is safety. Because it’s fluoride-free and made with 100% food-grade ingredients, you don’t have to panic if your toddler swallows it (which they definitely will).
40% Xylitol Power
Instead of fluoride, it relies on a massive dose of Xylitol (40%).
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Why Xylitol? At this high concentration, Xylitol is proven to balance the pH of the mouth and inhibit the bacteria that cause cavities. It cleans without harsh chemicals.
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Calendula: It also includes organic Calendula extract to soothe gums that might be sore from teething.
Fun Flavors (Strawberry & Blueberry)
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Organic Flavor: The Strawberry and Blueberry flavors are certified organic and taste like real fruit, not candy. This makes brushing feel like a treat rather than a chore, helping you build the habit early.
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Gel Texture: It’s a clear gel, not a chalky white paste, which is often more palatable for texture-sensitive toddlers.
Cleanest of the Clean
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No Nasties: Free from SLS, sugar, preservatives, gluten, and BPA. It’s cruelty-free and vegan.
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Pack of 4: Since the tubes are small (1.76 oz), a 4-pack ensures you have enough supply to last through several months of those twice-daily battles (aka brushing time)
