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1. Fresh-breath centered formula
   Wicked Fresh! is formulated to give noticeably fresher breath for hours by targeting odor‑causing bacteria, not just masking smells with mint. Clinical testing shows it helps block bad‑breath compounds, supporting longer‑lasting freshness between brushings.​

2. Fluoride anticavity protection
   The active ingredient is sodium monofluorophosphate 0.76%, a fluoride that helps prevent cavities and remineralize early enamel damage. Brushing twice daily with this paste strengthens enamel and increases resistance to acids from food and drinks.​

3. Licorice root for odor control
   A key differentiator is licorice root extract (Glycyrrhiza), which Tom’s uses to help inhibit the growth or activity of bad‑breath bacteria. By acting at the source of halitosis, it complements the mint flavor to keep the mouth feeling cleaner and fresher.​

4. Natural spearmint flavor and clean ingredients
   The Spearmint (Spearmint Ice) flavor uses natural mint oils to provide a strong, cooling taste without artificial flavor chemicals. The formula contains no artificial colors or artificial sweeteners and is vegan and cruelty‑free, relying on ingredients like glycerin, calcium carbonate, hydrated silica, xylitol, SLS, carrageenan, benzyl alcohol, and licorice root extract.​

5. 4.7 oz 2-pack and daily use
   Each 4.7 oz tube is sized for regular home use, and the 2‑pack provides a convenient stock for multi‑bathroom households or extended use. Used for about two minutes, twice a day, Wicked Fresh! Spearmint helps maintain cavity protection, smoother enamel, and long‑lasting fresh breath as part of a simple daily routine