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Transition-friendly “tween” toothpaste
Wicked Cool! is made for kids about 8 years and older who have outgrown bubblegum and fruity flavors but still find strong adult mint too intense. The Mild Mint flavor freshens breath with a softer, kid‑approved mint that encourages consistent brushing. -
ADA-approved cavity protection
This toothpaste is ADA Accepted, meaning the American Dental Association recognizes it as effective for helping prevent cavities when used as directed. The active ingredient is sodium monofluorophosphate 0.76% (0.14% fluoride ion), which provides proven anticavity protection and helps remineralize enamel. -
Enamel strengthening and fresh breath
With regular twice‑daily brushing, Wicked Cool! strengthens tooth enamel while removing plaque, helping protect permanent teeth as kids grow. The mild mint flavor keeps breath fresh without burning or overpowering sensitive young mouths. -
Natural, dye-free ingredient profile
The formula is dye free, gluten free, and made without artificial preservatives, colors, or flavors, relying instead on naturally derived ingredients to clean and foam. Inactive ingredients include glycerin, water, calcium carbonate, hydrated silica, sodium lauryl sulfate, carrageenan, benzyl alcohol, and natural mint flavor, with no animal ingredients and no animal testing. -
5.1 oz 3-pack and daily use
Each tube contains 5.1 oz of paste, and this bundle provides three tubes, ideal for multiple bathrooms or extended use by one or more children. Tom’s of Maine recommends brushing for two minutes, twice daily (using a pea‑sized amount and supervision for younger children), to maintain cavity protection, strong enamel, and comfortably fresh breath.

